Since radio technology became available to the masses, companies have been advertising through the open airwaves. Radio campaigns are incredibly effective. While most people think that standard AM and FM radios are a thing of the past, they’re still relatively common. In fact, Nielsen estimates that 93 percent of all Americans listen to the radio at least once during the week. Most often than not, this happens in the car during a daily commute.
You can use this time to advertise your company, product, or service to the immediate local area. Radio stations rely on advertiser revenue to stay operational, so there is always a slew of options to help you reach your target audience whenever they are tuning in.
As with any marketing campaign project, it pays to have help from a firm that is highly experienced in radio advertising. At Media Savvy, we work hard on your behalf to make sure that any and all radio campaigns that you launch are successful enough to provide you with a generous return on your investment.
Where Can Radio Ads Be Placed?
The great thing about radio advertising is that it’s capable of reaching listeners in your city. Radio is an excellent medium to utilize when targeting a specific gender, age group or income level.
Radio advertising also covers global streaming platforms. As one of the most experienced radio campaign planning and placement firms, Media Savvy is more than willing to set up campaigns with digital streaming services like Spotify, Pandora, and more.
Digital streaming has revolutionized the way we enjoy our favorite songs. Depending on the type of service a listener goes for, it may be void of commercial breaks or offer nationwide advertisements only. Whatever the case may be, Media Savvy will help you figure things out. Our industry knowledge will prove to be very useful as you plan your campaign. We can figure out which stations and streaming platforms are most used by your target audience. We may also be able to push ads to people within your area directly using location information and unique services offered by streaming platforms.
Either way, our team at Media Savvy is committed to providing you with professional assistance through every step of the process. Many people believe that radio ads are easier to create than television ads. While you don’t have to worry about a visual element, that doesn’t mean that you can skimp on the script of audio quality. If you want your marketing campaign to be successful, you need to create a superb advertisement and make sure that you’re pushing it to the listeners who are most likely to benefit from hearing it.
Fortunately for you, some radio stations will create the ad for you based on a simple script. If you’re interested in saving on production costs, we can organize a deal with the stations you plan on working with so that you can get a high-quality ad without spending a fortune.
Why Radio Planning is Important
Radio campaign planning and placement services are essential if you want to stretch your marketing budget as far as it will go. Like television, the radio industry has a wide range of options to suit anyone’s genre preference. Depending on the local market you’re in, you may have well over 100 stations that are serving millions of people. It’s a prime advertising opportunity.
However, placing ads on every single station is not always the smartest choices. Chances are, you’ll want to focus your efforts on a handful of channels and push for your ads to air at specific times during the day. The folks at Media Savvy can help you determine when those times are. Our goal is to help your ads make the most impact possible while staying within your advertising budget. To do this, we’ll plan the campaign strategically based on when your target audience is listening. For example, if your business caters to young kids, you wouldn’t put ads on the radio during the middle of the day! You’d air them in the afternoon once school has ended.
The same goes for individual radio stations. You wouldn’t air an ad made for young adults on the oldies station. Radio advertising is all about knowing who your audience is and what they listen to. Media Savvy provides radio advertising and placement in Dallas that companies trust.
Our services involve much more than just contacting radio stations and striking up deals. We do research beforehand to ensure that you’re getting the most bang for your buck. We’ll start out by meeting with you and any marketing personnel you may have. During this meeting, we’ll go over some of the things you’re trying to achieve with the campaign, who you’re marketing to, and more.
Then, we’ll do external research on our own time. The external market research phase is crucial. It gives us insight into how your target audience thinks and lets us learn more about how they respond to certain things. We can take-a-look at their favorite radio stations, when they typically tune in, and much more. Our team can also research current trends within the industry that could possibly help you during your own marketing efforts.
Developing a Solid Plan
After we have collected enough research data, we’ll use it to provide you with qualitative results you can measure. There are a few different things that contribute to the overall success of a radio campaign. They include frequency and reach. Reach refers to how large the audience who hears your ads is. Typically, local radio stations have a smaller reach than television commercials or digital marketing. Though, streaming platforms do increase this limit significantly.
Despite the limited reach of radio advertising, this form of marketing does excel when it comes to frequency. Research has shown that people will typically need to hear an advertisement three times before they decide they want to act on it. Radio ads can be set to play every hour if you want. At the very least, it should be played a few times a day at different time-slots. This increases the chances of your ad getting heard during various listening sessions.
Another thing that will contribute to the success of your campaign is which stations you play it on. While music tastes are unique to everyone, we can use raw data to get a general idea of what stations certain demographics are tuning into. We’ve spent years gathering this information for you to use. This data can be used to your advantage. For example, we know that companies advertising to teenagers will see more success on Top 40 and Urban stations. If it’s seniors that you want to reach, you will have better results if your focus on Adult Standards, news talk shows, and Oldies stations.
Placing Your Radio Ad
The cost of placing your ad varies dramatically based on your location and the local market. On the lower end of the price spectrum, you might pay hundreds of dollars for a 30-second spot. However, in some areas, the same 30 seconds can cost almost ten thousand dollars. Other factors will contribute to the cost as well.
The biggest are the frequency of play and the time slot. The most popular time slots for radio are in the mornings between the hours of 6:00AM and 10:00AM and early afternoon between 3:00PM and 7:00PM. These are when drivers are either on their way to work or heading back home. With more listeners, radio advertisement spots can come at a premium. That’s why negotiating is key.
At Media Savvy, we’re committed to finding a solution that works within your budget. Oftentimes, we recommend radio ads as part of a larger media mix that may include television spots and digital marketing.
Though, we may focus more of your marketing budget on radio ad placement if your company can benefit from the increased exposure. Radio offers one of the highest returns on investment when compared to other marketing methods. This is especially true with certain industries. For example, department stores can earn 17 dollars back for every single dollar they spend on radio advertising according to Nielsen data. That’s a pretty impressive return on investment. Our team will work closely with you to come up with a solution and get your ads placed strategically for maximum impact.
Radio Advertising Dallas Businesses Can Trust
At Media Savvy, we’re proud to offer radio campaign planning and placement services. We have spent many years working with local media partners, including radio stations. We understand how radio advertising works and can provide you with all the tools you need to succeed. We want you to make the most impact possible with your campaign. So, we’ll work with you to make sure that it’s being played on the right stations and listeners to help you experience measurable results.