Internet Marketing

Lauren Taylor Bednarz

President / CEO

Lauren’s career in marketing and advertising has spanned over 3 decades. Lauren entered the industry as an account executive in the Dallas Cable TV market in the mid 1980’s .

She then landed a sales executive position with KTVT 11 – CBS affiliate in Dallas Ft. Worth. Her industry experience, knowledge and productivity grew during her 12-year tenure at Channel 11. Lauren provided creative advertising solutions for a diverse and expanding number of prominent local, regional and national advertisers. Names such as CiCi’s Pizza, Petsmart, Discount Tire Stores, British Airlines, Sonic, Renaissance Hospitals and Bassett Furniture are but a few of the advertisers Lauren serviced in this role. This extensive work greatly expanded Lauren’s capabilities and positioned her for the next professional step.

In 1999, Lauren established Media Savvy, Inc., an independent advertising and marketing agency designed to provide a full menu of targeted or turnkey solutions for advertisers across many industries and locations. Over the next 20 years, Media Savvy, Inc., under Lauren’s direction, has grown and evolved as the industry has evolved. Today, creating impactful solutions are certainly more diverse and complex than ever before. Lauren is dedicated to expanding the knowledge, strategic partners and capabilities of Media Savvy, Inc. to guide advertisers through the complexity of the modern advertising landscape. Yet, the core values of Lauren and her agency have remained constant over the years. That is to listen, develop effective strategies and negotiate the best possible rates to deliver cost-effective results to her clients. Lauren’s vision for the future of Media Savvy, Inc. is complete dedication to her craft and continue to deliver the best “return on investment” for the client’s she serves.